He captained. Their experience is basketball. Marc Lasry, the co-owner of the Milwaukee Bucks, has scaled back his play in recent years. Its like winning the life lottery.. Michael Red: Hey, everybody, this is Michael Red and welcome to the Betting on Yourself Podcast, where I interview successful entrepreneurs, athletes, and other top performers who rose to the top, took success into their own hands and bet on themselves. Then I think the big huge growth for NBA is how do we really figure out what our media is domestically and what it is internationally like in the next two years, which is changing dramatically. His rise from recruiter's president, handing out parking tickets in the Buck's lot, working for social justice in the epicenter of the global movement, and his unique leadership style. Here's your Hispanics." Right now, its very hard to figure out and understand where its going, because this is the wild West. I'll talk with her about her students and kind of support her while she's correcting her papers. Thats what we call our volunteering. Peter Feigin: So, it was kind of crazy. Thats just what a joy. Feigin's first task was evident right away. Peter Feigin: No. The Bucks are currently in position to make the playoffs for the second straight year and third time in four years since Feigin and friends took over. It's kind of like the joy of, like I said, I was a rough athlete compared to the Olympian and All-Star I'm talking to. I think it starts with human capital, but it really starts with road mapping out each little thing. Michael Red: I got my sources. And it's kind of as an adult got me to a place where I desperately want our youth to get exposed to things they wouldn't normally get exposed to because that's how they learn what's out there. "We had to build a new arena or we were going to move the team. Hes the president of the Milwaukee Bucks and hes a native New Yorker. If you need a shot at good inspiration and a good laugh, listen to this episode. You can follow Peter on Twitter at PFeigin. So, it's a little bit kind of nuts and delusional to go through thinking like you can kind of accomplish or solve or get anything done, but it's kind of the way I've kind of attacked life in a big way. Holy cow pinch me because this is so awesome where it is.". You serve as like a mentor to them as well. Talk about the steps leading up to pulling off, living the dream, actually winning the championship. But for the first time since 1992, the game has been shelved indefinitely because of the coronavirus pandemic. Peter Feigin: Well, I think, like you talked about the opportunity for a great historic organization like this to embrace a former Olympian, it's all-star, like a person who's current in the game and really is an asset. Where does your ring sit? A lot of fun. You didnt study sports. I guarantee youll find motivation and guidance from this remarkable man. We deal, and weve had some meetings with our friends at the Badgers of the University of Wisconsin as they create a collective, weve certainly been tracking kind of whats going on. We had weekly calls. I talk about it all the time with my wife, with my brother, with everything. The NBA is 80% of the players are African American, in such a big way. Which is a huge opportunity. You know I got my sources. How do we change the model, and really put new metrics out there, for us to get it? Peter: did active, to get in. What people never tell you about the rings, its not just the 20 rings for the players and the coach and the owners. It's like it really is part of your life. Feigin told the crowd, "The city has really embraced the organization and this team in a way that is just heartwarming and proud and were not even there yet, which is really exciting and great so thank you very very much!". He's going to sell the team. Talk about that nuance because like you were saying, from the outside in, you could say all the players have it made. Talk about all the nuances and the dynamics and the pressure was to lead through COVID. Were you looking at other franchises that have done this before, or were you looking at other business models and merging some version thereof? Whos got next? Lee said. Peter Feigin: This is where I want to be. How we build our brand and how we build our awareness and likability around that, it's just kind of one of those no-brainers, too. Weve had Giannis invest in the brewers, which is like. And the task at hand here is like the more successful we are on the court, the more successful we are on the business, the more opportunity we will have to do other things. His talents, hard work and dedication are the driving force behind the transformational vision for not only the Milwaukee Bucks and Fiserv Forum, but for the city of Milwaukee and state of Wisconsin. Some guys I went to high school with some guys who played college, and I leaked it at the opportunity at that game on a Saturday morning and everybody went absolutely nuts because for better or worse, Im kind of being your average guy, you do not think Peter Fiegins going to have the opportunity to become an NBA president to do it and these jobs are so rare and so incredible. And the Milwaukee Bucks players were the catalyst for that to happen in a big way. My wifes born in El Salvador came here when she was 9 to Brooklyn. But I will tell you that most cathartic incredible, awesome thing, which everybody told me and again, the collaborative is awesome. That's right. How did that come together? I took great pride in seeing the development of downtown and what you guys were doing with the city. So, if you're against equality, then we probably never will understand or get along or agree with each other." Talk a little bit on a fun topic, when I was reading up about you and the team and everything else, I read about this new venture you guys got going over in Wisconsin called the Cluckery and I got hungry looking at the website and looking at the menu. It was kind of like take a weekend and moonlight into a fun job. Then, I would literally leech myself. And then we kind of sat there until like, "Oh, my God." So, this had been a surreal year and tough as a leader because it's exhausting. Its rotating cast includes bankers, lawyers and high-powered television executives. Talk about that balance between what you do with Milwaukee and obviously, with your family, right? And how do we capture that, both digitally and on broadcast? And they were kind of stuck at the last minute deep in the summer. Youve got Jamie Dimon, who is this incredible long-term equity holder who is done it and then youve got Mike Fascitelli whos really was the chairman and CEO of Vornado Real Estate in New York on the commercial real estate side. "We didn't have much time," he says. How do we build the plumbing? Then it would move the franchise to Las Vegas or Seattle. It's definitely not brain surgery. But you got to remember, there's the rest of the neighborhood and we've got to continue to focus on the task at hand. John: Talk about and want you to share a couple of thoughts about Warren Buffett and that whole deal. Maybe I'm biased, but knowing you and seeing what you've done with the Bucks. Michael Red: After knowing you for the last six years, personally, two qualities stand out: Extremely funny and extremely generous. So, these guys are thrown into a world where they're responsible for everything, they assume they know everything, and what their experience is. Don't talk to me, don't text me, don't come back unless you give me a pair of All-Star socks. Peter: The same he is, everywhere else. Peter: Yeah, it is a combination of both because you really, I had a real rare opportunity to get out of sports and work outside of the sports industry for wealth. Thank you. This was the Milwaukee Bucks at the time had lost the most games in the NBA, had the least revenue, had the least season ticket holders, any metric you could measure. Peter Feigin: So, my job is pretty simple, like how do I build the trust with them? The players, nobody has the awareness that, most of our players are between 20 and 30 years old and it's like for the rest of the world, it's like the most developmental time. So, of course, he's just had enough. And I think we find it like it's a responsibility where we can set the example and we can innovate and then we can shout it from the mountaintops. But I think, if you sprinkle in the effort and the care, it affects change. Peter: Start from, yeah, start from the beginning. He notes that with the Bucks also opening a G League team calledthe Wisconsin Herdthis past fall, there was internal debate about making the investment, but Edens was a notable force moving the decision forward. Peter's Hairless Twin is a twin brother Peter Griffin keeps locked up in a storm shed. I heard or to make the statement, are you the employee of the month? But Im getting close to being that guy.. In his senior season, he was named the team captain, along with his twin brother Daniel, and was named the team's most improved player. Michael Red: That's exciting, man. I didn't need to do anything. Peter Feigin: I mean, just different ways, we started to think about doing this. Welcome to the impact podcast, Peter. Peter Feigin: And then, one of the more proud moments in pro sports, we lead a boycott to a game, that becomes really a pause for the entire world. Not everyone is. Its like, hey, I worry about the execution. Like Jeff Eisenband on Facebook. What has it meant to you to bet on yourself? John: Got it. Peter Feigin: That's right. Michael Red: I'm a big believer that the healthier the person, the healthier the product, healthier the business. How does it really work? always network, and in my chance, it really happened with my identical twin brother who was running a private school in New York, which all of Marc Lasry's and Wes Edens's kids went to. Ive had some of my employees have been there and they say, its just amazing, just a wonderful place to watch a sporting event and Im just talking to one this morning and he just said, Great place, just a great arena.Were not going to go through this interview without talking, of course, about Giannis. Right? You miss falling on the ground, Dan Feigin said. In the face of unprecedented circumstances . Peter: Married. John: This must be one of the greatest rides of her life seeing you do this whole journey, huh? Before life as we knew it went on hiatus in March, Peter Feigin was occasionally returning to New York from Milwaukee for weekend visits and to rejoin The Run, which has become multigenerational. I literally said, "Hey, Giannis, do me a favor. In a 10 year phase, I started with a startup with Marquis Jet, with Kenny Dichter and Jesse Itzler who started the business and came from sports. How could it be?" Peter Feigin on the Fiserv Forum, Sports Betting, and the Impact of Giannis WHRB News March 3, 2019 . Peter Feigin readily admits that, as president of the Milwaukee Bucks, he lives in the fantasy world of professional sports. Peter Feigin: And you've got to put with everything going on in the world, there's got to be that balance of like, "Hey, there are priorities." "That was my dream of dreams when I was a kid: Oh, my God.. Team president Peter Feigin and his wife each contributed $2,900, while Feigin's brother Daniel contributed $600. By the way, I've got access to the Team President, the GM, everybody is all around just to resource and help. Lasry, who has been active in Democratic Party politics, has invited various campaign staffers. Peter Feigin is riding his Peloton bike. Our owners, when you talk about, our active operating board of governors, youve got guys like Mark Lazari who kind of in avenue capital and ran the distressed debt world. Peter Feigin: That's an interesting statement. I think that's something that you work with every day. And a diverse community gives us diverse thought, gives us better outcomes. Peter Feigin, President of the NBAs Milwaukee Bucks and formerly Vice President of Marketing for the New York Knicks and Director of Marketing at Six Flags, joins me on the podcast today. The ring features plenty of subtle and not so subtle Bucks symbolism. It's the same way she'll listen through what I'm going through. Peter Feigin: So, I think that the sky is the limit in how we take this unbelievable success and what we think could be a championship and get ready just for exponential growth. Can you keep a competitive championship-caliber team across an era? Peter Feigin: So, I mean, this is talk about, "You never know what's going to happen and where." Our expectation is to win a championship. "I got to tell you the enthusiasm Peter has brought to the city has been brought right back. Although he has made a career of being in high-powered executive positions, he doesn't necessarily dress the part all the time. But if Woodhouse had any qualms about digging in on defense against various titans of industry, he quickly learned that everyone was competitive. When they talk about Milwaukee, theyre like, Are you kidding me? This is the best place Ive ever been. We go from that answer where we know how important it is because the winters here suck. That was the real mad man era that your mom was in at Grey Advertising, right? MILWAUKEE Bucks President Peter Feigin helped lead the team to its first championship in 50 years, and now he has the . And kind of like who are intrinsically becoming Buck stars and having them be our influencers around the world and thinking about global campaign. And our expectations are to consistently improve and grow as a business and consistently improve on the court and vie for a championship. She couldn't be more supporting from everything. I mean, that's like, I mean, literally over and over and over again, relentlessly, the whole team to get it done. Talk about it, you transition now from the Knicks and your consulting gig to the president of the Bucks. But while it is nice to connect, Kearns described the calls as artificial sweetener. It is not the same. At the backdrop of the luncheon were items invented by African Americans. That everybody understands their benefits for their health insurance, that we're getting psychological health, that we're feeding people in the community, that we are on top of not just marching for social justice, but that we're dealing with, police reform, that we're resourcing our players. Peter Feigin: I mean, my mouth just watered. We're not an organization that splits up into silos of business or basketball. That's like, that's today's kind of like, "What are we focused on?". We sponsored Brook, the Lopez twins and you have Brook on your team, another great kid. John Shegerian: This edition of the Impact podcast is brought to you by ERI. So that that's been kind of part of my learning is like, "How do we create a system that we're in a much better place six months from now and a much better place 12 months and a much better place three years from now that we've shown change in metrics and results and everything like that. I always think it comes back. Peter: Well, I think first of all, everything is like, you plan to be great. I mean, I probably publicly spoke for the first time in my life 100 times in the first 200 days to everybody from Lions Clubs to the barber shop, to the Boy Scouts and the Girl Scouts to kind of preach how big a deal it is for city this size to have and keep an NBA team. If my guys in high school or college gave me the finger as the point back on the assists from a backdoor or something, I think I got more of a thrill out of that than I got out of scoring points. By the way, Aaron is a fanatical basketball fan, and by the way, a regular classic Wisconsin superstar wants to come to a game, pays for his ticket wants to be left to watch the game. Hey, its a job. Number one, growth is so exponentially outside the us, which is like really interesting for NBA basketball, for participation, for media, for social consumption. Are you now being used as a paradigm by other team presidents, GMs owners that are looking to you and coming to you for advice or for just pearls of wisdom of how can we do it because heres where we sit in baseball or in football or in basketball because they want to follow this amazing path and journey that you guys have created there? He said it. Last year, he was sidelined for several months while he recovered from an eye injury he had sustained in The Run. Above me there are my two children, my son, Tyler, my daughter, Courtney. How do you balance with that and how do you create that menu that people can pick and choose from? How are we going to attack this?". And then kind of understanding that he knew I was kind of keen on the operation side and understood a team and an organization's P&L for a good way. Michael Red: It's becoming that and has become that. That school happens to be the place where all of Mark Lazari and Wes Edenss kids went, who are the owners of the Bucks. But it's also, listen like I wish, I have patience for nothing, and I think what I'm learning and trying to get a grip of is like how do we chip away over every issue of social justice. Id worked for the New York Knicks. What would you be doing? You were very part of that whole Marquis Jet, NetJet thing too, right? My wife is like, What are you doing? I dont know what Im doing!. It was July. So I've been ticketing him with $5,000 tickets, $50,000 tickets with little notes. That was my dream of dreams when I was a kid: Oh, my God. Peter Feigin: And for a year of that, I kind of dropped everything and just kind of toured the country with an organized schedule, kind of understood the revenue part of it, kind of do. How do we keep driving? Peter: Thats great, thats one of the only times that questions been asked. Theyre the worst. But talk about that nuance and being in leaders on the social injustice play. Michael Red: Were you always a risk taker or was that cultivated in your household or where did that risk taking ability come from? What would you be doing if you just couldnt be doing this? We want to win. Peter Feigin: And then I think, the bigger picture is we really have to accelerate becoming the world's team. John: Thats awesome. That's actually a step up from the orange vests and hard hats he's been wearing in Milwaukee, constantly checking on the construction of the Wisconsin Entertainment and Sports Center, the non-branded name of the arena. Peter: Yeah, I will just tell you that was one of the most fun dreamlike things for us ever. You got into really like, "How do we create resources for people to just talk about how they're feeling, about how they vent, about how do they get support for their lives?" Peter Feigin: Khris Middleton, as you can imagine, nobody understands that players have been having to get COVID tested twice a day and you got to come into our training center and we have parking spaces. But I think its more the fun, the story. The facilities part was easy. Peter Feigin, youre making an amazing impact. "Peter has completely re-imagined the Milwaukee Bucks business operation and grown in sales, ticket revenue, retail and global recognition which is very important," Colbert explained. But usually, The Run comprises a core group of 15 to 20 players who range from 16 to 58 years old. "You will be in a business meeting on Monday with one of the 300-500 business executives in the town and you will see them some place later that week or the week after, unlike in New York City," he says. Feigin is in charge of divvying up the five-man teams at the start of the session and typically includes himself on the strongest squad. 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